NEO Cricket – the 24x7 cricket centric channel from NEO Sports Broadcast Pvt. Ltd has been ranked as the No. 1 Sports channel as per annual half hour cumulative ratings for sport channels, TAM viewership data for calendar year 2008, 2009 and 2010 amongst viewers in C&S homes (Source: TAM People Meter Systems)

With its unique content line up of Live cricket events and cricket based shows, the performance of NEO Cricket has grown remarkably, since its launch and today, it is the No.1 Sports channel in India. Its shows have received widespread acclaim, Sports Zone – rated as the No.1 Sports Update show of 2008 and Dial C for Cricket – rated as the No.1 cricket show of 2008. Amongst its range of cricket centric programming is all Indian International Cricket matches organized by BCCI played in India including ODI’s, T20 and Test matches

NEO’s marketing and promotional capabilities have been well recognized, the channel has bagged 11 Promax / BDAwards, 8 Abby Awards & 3 Cannes Film Lions in 2008.